It does indeed! While other traditionally Christian or Western celebrations have become staples in the Japanese calendar, Easter has taken longer to take off. This is perhaps not surprising considering the celebration’s Christian origins, as only a tiny percentage of Japan (around 1%) is of the Christian faith, with the majority of the country being Shinto or Buddhist. Nevertheless Japan has taken seasonal celebrations the likes of Christmas, Valentine’s Day, and yes – Easter to heart, each with their own little touch of Japan… Like how on Christmas everybody eats KFC, or on Valentine’s Day the woman buys gifts for the man (instead of traditionally being the other way around like in Western culture). So how do the Japanese celebrate Easter?
Over the last five or so years, Easter has become bigger business in Japan – going from an estimated worth of 18-billion Yen in 2013 to 32-billion Yen in 2017. This has included a wide range of Easter chocolate (more on this below) hitting the shelves, special events and celebrations aimed at Western visitors, and much more. For instance, a few years ago J-pop star Kyary Pamyu Pamyu released an Easter themed pop song called ‘Easu-ta’ which featured dancing eggs! In previous years, major hotel chains such as Hilton, Hyatt Residency, Grand Hyatt, have put on special Easter brunches, buffets, and even egg hunts, for guests.
This year, as Easter approaches, Japan again will transform into a vibrant tapestry of cultural celebrations and natural splendor, with the cherry blossoms in full bloom. The ensuing festivities and seasonal beauty draws in a multitude of travelers, both domestic and international, seeking to immerse themselves in Japan’s unique blend of tradition and modernity.
What does this mean for us Investors?
Increased Demand for Accommodation: With the surge in tourism during the Easter and spring season, there is a high demand for accommodation options. Travelers seek places to stay, ranging from hotels to vacation rentals like Airbnb. As the streets and restaurants bustle with activity, owners of hotels, rental units, and houses stand to profit significantly from the surge in visitors. Investing in properties that cater to the tourism market can yield substantial returns during this peak period.
Opportunities for Hospitality Ventures: The bustling tourism scene during Easter and spring presents an opportune moment for investors interested in hospitality ventures. Establishments such as hotels, guesthouses, and serviced apartments can capitalize on the influx of tourists by offering unique experiences and accommodations tailored to their preferences. With strategic positioning and thoughtful amenities, these properties can attract both domestic and international travelers seeking memorable stays during the holiday season.
Strategic Location and Amenities: When considering the benefits of owning an investment property in Japan during the Easter and spring period, factors such as location and amenities play a crucial role. Properties situated in or nearby popular tourist destinations known for their cherry blossoms or proximity to cultural attractions stand to command higher rental yields and occupancy rates. Additionally, amenities such as proximity to transportation hubs, dining options, and recreational facilities enhance the appeal of the property to potential tenants or guests.